Why is accessibility so hard to sell?

Wednesday, April 24th, 2019

We’ve been in the web business since 2007. We’ve seen lots of changes and trends over the years – from pixel perfect websites to responsive design, Flash to React and everything in between.

What seems to be consistent over the years is a lack of regard for accessibility – making sites usable for everyone.

From a business perspective, this lack of interest in having an accessible website remains confusing to us. Why on earth would you cut 15% of your potential customers off the get-go by not having an accessible site? It seems to me, that’s one of the easiest ways to grow your customer base.

And, yet, here we are in 2019 still trying to convince people it’s not only the right thing to do but it makes good business sense too.

Trends rule, sizzle sells. And if that’s the case, how do we turn accessible websites in to the next big thing?